Digital Marketing Manager — Leesburg, VA

Melissa
Cook.

10+ Years Turning Data Into Demand

Full-funnel paid media strategist with a proven track record in healthcare, cybersecurity, tech, and talent acquisition. Weekdays: driving pipeline. Weekends: shooting weddings.

Get In Touch LinkedIn ↗
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📷 Wedding Photographer on Weekends
Google Ads ✦ LinkedIn Ads ✦ HubSpot ✦ SEMrush ✦ Demand Gen ✦ Full-Funnel Strategy ✦ Google Analytics ✦ A/B Testing ✦ Email Automation ✦ SEO / SEM ✦ Conversion Optimization ✦ AI Tools ✦ Google Ads ✦ LinkedIn Ads ✦ HubSpot ✦ SEMrush ✦ Demand Gen ✦ Full-Funnel Strategy ✦ Google Analytics ✦ A/B Testing ✦ Email Automation ✦ SEO / SEM ✦ Conversion Optimization ✦ AI Tools ✦
About Me

Creative
Mind.
Data
Soul.

I'm a data-driven digital marketing manager with 10+ years building campaigns that don't just look good — they perform. I live at the intersection of creative brand storytelling and analytics-backed strategy, with deep experience across healthcare, cybersecurity, tech, and talent acquisition.


I've cut Customer Acquisition Costs from $1k to under $200, boosted MQL-to-SQL conversion by 20%+, and built reporting dashboards that actually make sense. Also, I shoot weddings on weekends — so I know a thing or two about capturing the perfect moment under pressure.



Core Competencies
Full-Funnel Paid Media
Lead Gen & Demand Acceleration
Marketing Analytics & Dashboards
SEO & SEM
Integrated Campaign Execution
AI Tools & Marketing Automation
Content & Conversion Strategy
Cross-Functional Collaboration
By The Numbers

Real Results.

Hover to learn more — these aren't just numbers, they're receipts.

0
% CAC Reduction
$1k → under $200
0
% MQL-to-SQL Lift
Faster pipeline velocity
0
% Pipeline Lift
Marketing-sourced at Expel
0
+ Long-Term Clients
Own consultancy
0
+ Years Experience
Across 4+ industries
0
+ Channels Mastered
Paid, organic & events
Career Timeline

Experience.

06
Nov 2024 – Aug 2025
HackerOne
Digital Marketing Manager · Remote
  • Led paid advertising across Google & LinkedIn, optimizing full-funnel campaigns for pipeline growth
  • Cut CAC from $1k to under $200 and boosted MQL-to-SQL conversion by 20%+
  • Built scalable ad frameworks & ROI reporting dashboards
  • Integrated AI tools into campaign testing, targeting & creative decision-making
Cybersecurity
Feb 2024 – Sep 2024
Resonate
Digital Marketing Manager · Remote
  • Executed omnichannel campaigns for acquisition, retention & expansion
  • Launched segmented email, paid search, social, webinar & event campaigns
  • Boosted high-value landing page conversion rates through persona-driven messaging
Tech / Data
Jun 2022 – Present
Melissa Cook Marketing
Founder & Lead Consultant · Remote
  • Founded & manage a creative consultancy serving 10+ long-term clients
  • Craft tailored marketing strategies to enhance digital visibility & drive inbound leads
Founder
Feb 2023 – Sep 2023
Lark Health
Digital Marketing Manager · Remote
  • Spearheaded user acquisition efforts through SEO, paid media & affiliate programs
  • Managed content marketing & organic search strategy to scale inbound traffic
  • Led a cross-functional team in A/B testing & analytics
Healthcare
Aug 2018 – Feb 2022
Expel
Digital Marketing Manager → Specialist · Herndon, VA
  • Owned SEO/SEM strategy, web projects & paid campaign execution for a cybersecurity brand
  • Achieved 15% lift in marketing-sourced pipeline through targeted campaigns
  • Built data dashboards & optimized ad placements, significantly reducing CPL
  • Oversaw email automation, social campaigns & website updates
Cybersecurity
Tech Stack

Tools of the Trade.

LinkedIn Ads
Paid Media
Google Ads
Paid Media
Google Analytics
Analytics
SEMrush
SEO
HubSpot
Automation
WordPress
CMS
Canva
Design
Hootsuite
Social
Meta Ads
Paid Social
TikTok
Social
Twitter / X
Social
AI Tools
Automation
Education

West
Virginia
University.

M.S. Data Marketing Communications
West Virginia University
B.S. Strategic Communications
West Virginia University · Advertising Track
Minor: Communication Studies

The perfect combo: data literacy meets storytelling instinct — shaped by one of the top communications programs in the country.

Let's Work Together

Let's Make
Something
Great.

Whether you need a demand gen engine, a full-funnel overhaul, or just someone who can turn a chaotic campaign into a clean win — I'm your person.

macook929@gmail.com (301) 509-2789 LinkedIn ↗ 📍 Leesburg, VA
Melissa Cook · 2025 📷 Also shoots weddings.